THE CELEBRITY CULTURE AND PAPARAZZI
They have to expect it, and they may not like it, but it comes with the territory of being famous and being a celebrity.
Celebrities are always wary of the paparazzi. They have to be, especially when they are constantly followed, and constantly having their photograph taken in the public eye. They understand people need to make money, but when it is at the expense of their own life, they know a line needs to be drawn. However, this is potentially never going to happen.
McNamara (2011, p. 515) states “the paparazzi have generated global interest in the visual culture surrounding celebrities”, therefore the celebrity culture and the paparazzi culture is still thriving.
It is understandable that for celebrities to stay present and relevant they have to be in the public eye constantly and by photographing these famous people, the paparzzi are somewhat helping them. McNamara (2011) explores the strategies that celebrities need to use to stay in the public eye, and also states “the paparazzi pictures we see of celebrities ‘on location’ be they at work or on holiday, can act as a tracking device, mapping celebrities travels” (p. 521).
An interesting point which McNamara (2011) makes is “publicists work with paparazzi agencies because they know the value of their news power, driven by the web, with pictures and news stories able to be distributed around the world in as little as 12 seconds” (p. 522).
12 SECONDS…. 12 SECONDS
Can we all just take a moment to think about that? 12 seconds is a very short amount of time, so for news and images to travel that quickly from place to place makes it extremely difficult for celebrities to stay out of the public eye for a certain amount of time and especially if they want to be out doing what regular people would do. Instead they get bombarded.
In a sense, I like the paparazzi because I’m interested in celebrity culture and reading celebrity news online, however I do understand the celebrities disregard and disinterest to the paparazzi because of the way they are constantly followed and the danger it not only puts the celebrity in, but also the people around them. (remember the death of Princess Diana was supposedly cause by paparazzi).
In a world where they are expected to be in the public, celebrities need to understand they are going to get photographed. I think this is partially the reason why when we see photographs of celebrities, particularly the Kardashian family, they are dressed up, with full faces of makeup most of the time. Meaning, they dress like they do, and go out in public the way they do because they know they are going to be photographed and followed by paparazzi. Murray (2013) states “celebrities need paparazzi to keep them in the spotlight… once someone because a celebrity, he or she forfeits privacy forever.” (p. 870).
Overall, in my personal opinion I think the paparazzi are good for the general public because it allows us to catch a glimpse into the ‘real’ life of a celebrity, however I think when it dangers the celebrity, such as through car chases it is bad.
Celebrities need to expect to be followed to keep relevant.
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